I was working a day job and dreaming of full time private practice for years. As a trained therapist and certified life coach I tried lots of marketing ideas to get clients in the door.
I was a great therapist in session, but just couldn't figure out how to reach the right clients.
Like so many other healing practitioners, I was scared to put my work out there.
I worried my colleagues would lose respect. I was scared I would turn off potential clients. I thought I would get in trouble with my licensing board.... the list of worries was endless.
Caught in fear and self-doubt really limited my ability to get enough clients in the door.
My intakes were only trickling in and counseling practice was not sustainable. I kept a day job to make ends meet, always dreaming of leaving for a full and sustainable therapy practice.
I didn't think it was possible to leave my day job and work for myself full time.
In 2012 I enrolled in an intensive business school focused on entrepreneurs and learned the keys to effective social media marketing. In three months I increased my website traffic from just a few clicks a day to hundreds of daily visitors.
My referrals were booming and six months later I had a full private practice with a wait list of highly motivated super engaged cash-paying clients.