Building a counseling practice can be easy.
I was working a day job and dreaming of full time private practice for years. As a trained therapist and certified life coach I tried lots of marketing ideas to get clients in the door.
I was a great therapist in session, but just couldn't figure out how to reach the right clients.
Like so many other healing practitioners, I was scared to put my work out there.
I worried my colleagues would lose respect. I was scared I would turn off potential clients. I thought I would get in trouble with my licensing board.... the list of worries was endless.
Caught in fear and self-doubt really limited my ability to get enough clients in the door.
My intakes were only trickling in and counseling practice was not sustainable. I kept a day job to make ends meet, always dreaming of leaving for a full and sustainable therapy practice.
I didn't think it was possible to leave my day job and work for myself full time.
In 2012 I enrolled in an intensive business school focused on entrepreneurs and learned the keys to effective social media marketing. In three months I increased my website traffic from just a few clicks a day to hundreds of daily visitors.
My referrals were booming and six months later I had a full private practice with a wait list of highly motivated super engaged cash-paying clients.
I filled my counseling practice with fantastic engaged clients in under six months- without insurance panels, licensure, or spending a dime on therapy directories.
It was pretty darn dreamy.
While most of what I learned was really helpful, a lot of it just didn't fit with the kind of connection I like making with clients. Most business people don't have to think about the unique ethical concerns we therapists consider when marketing.
I didn't want to sound salesy.
After I became a Daring Way Facilitator and learned to connect with authenticity and get over fears of showing up. The parallels between this work and my fears about showing up online were obvious. Incorporating this work with counselors starting private practices came naturally.
Other professionals started to notice and ask how I filled my practice so quickly. I wanted to help others navigate authentic marketing and overcome personal barriers to reach their niche clients.
I developed coaching curriculum to help others get over fears of using technology, showing up online and connecting to new clients.
Since then Amplified Practice has dramatically impacted the success of many counselors, therapists, and coaches. I'm really proud of the impact I've had on their lives and more importantly, on the lives of their new clients.
I've since closed my counseling practice to focus full-time on coaching other healers to success.
Let me help you cultivate a fulfilling practice with integrity and ease.
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